WARNING! This Was The BEST Marketing Advice I Ever Received.
If you’re struggling to achieve great results from your ads, you might be making this simple mistake.
I remember when I first started running ads, I kept changing the design, the audience, and the text, but nothing seemed to work.
At this point I was pretty pissed off, thinking to myself:
“I’m probably not cut out for this marketing stuff”
Eventually, I discovered something that changed my marketing game forever, and thankfully, it wasn’t too late.
So let me save you both your time and your money and share this valuable piece of information that took me AGES to learn.
The Problem Isn’t What You Think.
Often people put way too much emphasis on the design of their ad.
Like a mad scientist, they experiment with every pixel, and every bit of text, and tweak the target audience in an attempt to breathe life into their ad.
Now unlike Dr. Frankenstein, no matter how much they try, their ad simply won’t come to life.
While of course the appearance and message of your ad are important, there’s a much larger factor at play.
The truth of the matter is you’re probably confusing customers and you don’t even realize it.
Don’t be like that one high school teacher who can’t seem to put herself in the shoes of her students when giving a whole lecture on a new math concept.
So let’s dive right in, and explain it in a way even a five-year-old could understand.
Give me a K.I.S.S.
There’s an acronym often used in engineering that the advertising world needs to adopt:
“K.I.S.S.”
It stands for “Keep It Simple, Stupid.”
Here are the two biggest reasons to keep your ad simple.
1. Confusion:
It’s hard enough to craft an ad that garners attention in our fast-paced digital world, but imagine trying to ask the intended customer to jump through several hoops after consuming your ad.
At that point, you’d have better luck trying to become a necromancer than to close a sale.
Clear instructions must be given in every ad because people are terrible at following directions.
You need to consider what you’re going to ask your audience to do. Will the ad serve to get users to sign up for your email list? Will it actually serve to sell the product? Or will it serve to get them to read your article?
If you ask them to both sign up for your email list and purchase a specific product, it’s going to confuse them and might be too high of a threshold for someone scrolling on Instagram to perform.
If you focus on just one thing, a customer has no choice but to perform that action if they are interested in what you are selling.
The other benefit of choosing a single action step is that it leads to:
2. Measurability:
If you’ve read my other article on the three things you need to include in your ad, you’d know that your ad has to be measurable.
It needs to be measurable so you can analyze the effectiveness of the ad. If you’re spending your hard-earned money, or someone else's money, it makes sense to ensure it’s giving you a good return on your investment.
To make something measurable, it has to be simple.
When you have too many variables (design, text, audience, offer, etc.) it’s hard to pinpoint the driving factor behind the success or failure of your ad.
The more straightforward you make things, the better the results.
Remember that scene in Frankenstein where the monster comes to life and everyone freaks out? Yeah, don't let your ad be that monster. A confused, jumbled mess with too many flashing lights and conflicting messages.
Craft and K.I.S.S. an ad that's clear, concise, and gets your message across. Focus on one call to action, make it easy to understand, and watch your conversion rates rise from the dead.
Talk soon,
Nicolas W.
P.S. If you want me to look at your marketing plan and see what I could do for you, please fill out the form by clicking on the link HERE for a free marketing consultation + analysis.
